E1T1 | Career Readiness in Advertising
“Let everyone see that the people running advertising agencies do not reflect the world we live in.”
-Reonna Johnson, Three's a Crowd
Each One, Teach One is an educational program with the goal to prepare the next generation of BIPOC high school students for a career in advertising.
Why? Both high school and college students are facing challenges identifying meaningful career paths because of limited career exploration opportunities.
With Each One, Teach One, students complete the program with a stamp of approval on their resume from the industry recognized The One Club, giving them applicable experience and confidence to explore a internships or entry-level positions in advertising, without a college degree.
My super power is connecting underrepresented creative talent, at all levels, to career opportunities within the advertising industry.
-Adrienne Lucas, One Club for Creativity
WHY EACH 1, TEACH 1?
With the advertising industry dropping the college degree requirements, high school students need a program to prepare them for a career in advertising. There are tons of programs dedicated to college students, but nothing for high schoolers. Each One, Teach One wants to loosen the barrier for those talented students to enter the industry.
Our aim is to assist a cohort of 20 high school students from the same institution while expanding the program's scope. Unlike brief college 'bootcamps' lasting a week, we understand that high school students require more time to grasp the subject, feel comfortable, and gain family support for their potential career path. Tailored for those new to the advertising industry, our program introduces them to this field. To ensure comprehensive learning, students have ample time to absorb and master course materials.
We've developed a meticulous five-month hybrid program with five monthly sessions. This structure offers immersive, collaborative learning in a cohort-based setting, enhancing support, providing a clear framework, networking opportunities, and real-world insights. Rooted in project-based learning, our program exposes students to various careers and responsibilities. Graduates will possess tangible skills for resumes with an entry-level project.
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WHAT MAKES IT DIFFERENT?
First of its kind industry-wide program focused on high-school students exploring non-college paths for success.
Agency-neutral approach imparts universal skills applicable across agencies.
"Aunties and Uncles" mentorship fosters personal and professional guidance.
Monthly stipends incentivize participation, aiding part-time job holders. TBD w/ funding.
Customized curriculum via One Club and Three's A Crowd for younger audience.
Aligning with WIOA, project-based learning enhances employability.
Focus on underserved communities; elective credits from partnering schools.
HOW TO SUPPORT EACH 1, TEACH 1
EMPOWER STUDENTS
Provide a monthly stipend to boost engagement, especially for those with part-time jobs. Students are participating around traditional school hours.
Allocate resources for student transportation, easing travel to various agencies.
Facilitate online portfolio and resume creation, covering website hosting and content creation software. Help the students package-up their learnings for an entry-level role.
SUPPORT EACH 1, TEACH 1 PROGRAM
Financially invest in the dedicated team driving the program's success, valuing their expertise. To sustain and promote the program, we need to develop content, materials and have social presence.
INVEST IN FUTURE TALENT PIPELINE
Establish a lasting bond with sponsored students, building a talent pipeline for the future.
Open your agency's doors to the program, offering students first-hand agency experience.
Engage as instructors, shaping interactive curricula for emerging leaders. Your time contributes to their growth.